Global Business PDF Download

Global Business PDF
By:Mike W. Peng
Published on 2016-01-01 by Cengage Learning

Discover success in global business today with the most strategic approach to international business topics and unique coverage not found in other books. GLOBAL BUSINESS, 4th Edition, is the first global business book that answers the big question, What determines the success and failure of firms around the globe? Globally renowned scholar and author Mike Peng integrates both an institution-based view and resource-based view throughout every chapter, bringing an unparalleled continuity and strategic approach to the learning process. The book combines an inviting, conversational style with the latest research and examples that reflect the most recent global developments. A wealth of business cases from Mike Peng and other respected international experts delve into how companies throughout the world have expanded globally. All-new video cases that cover every chapter's opening case and closing case, world maps that connect geography and culture to business decisions, and unique global debate sections that draw you into cutting-edge international discussions help you learn to think independently and view business challenges from a truly global perspective. With GLOBAL BUSINESS, 4th Edition, you view business through the eyes of a true world citizen and gain the understanding you need to become an effective manager within today's global business landscape. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

This Book was ranked at 33 by Google Books for keyword Business Culture Fashion Image Business Money.

Book ID of Global Business's Books is fcoaCgAAQBAJ, Book which was written byMike W. Penghave ETAG "ARrJpsZG53A"

Book which was published by Cengage Learning since 2016-01-01 have ISBNs, ISBN 13 Code is 9781305890305 and ISBN 10 Code is 1305890302

Reading Mode in Text Status is false and Reading Mode in Image Status is true

Book which have "656 Pages" is Printed at BOOK under CategoryBusiness and Economics

Book was written in en

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